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How Important are Digital Marketing Tools for Real Estate Advertising?      

Estimated Reading Time: 5 Minutes

How Important is Digital Marketing Tools for Real Estate Advertising? Digital marketing has completely changed our business. For example, when I started in real estate 35 years ago, the only option for marketing properties for sale was in the newspapers.

The Tico Times was the only newspaper for English-language clients in those days. So every English-speaking person in Costa Rica would go to the Auto Mercado on Friday mornings to buy this weekly newspaper. And they were shipping them abroad!

With the start of the internet, a website was suddenly an option. We were one of the first to have a website in Costa Rica, and it was a sub-domain of a portal. I think we’ve had like ten different websites and systems since the ’90s.

Now, digital marketing allows us to reach an audience that goes far beyond what we could in the ’90s.


Are you selling your property? Then you should invest some time to research which real estate companies make the best use of digital marketing for their real estate advertising. Without digital marketing tools nowadays, it’s impossible to sell anything.

I am not talking about those 1000’s persons who call themselves realtors and copy/paste their posts in as many Facebook groups as they can. That’s what they call advertising in social media.

Serious real estate companies follow specific plans to gain sales and customers. One of the many factors included in the said plan is a marketing strategy, where their whole business-customer relationship will revolve.

Hence, if you want to sell your property, then it’s just right that you first start looking into real estate agencies that have the right marketing strategy and use digital tools that will aid in your goals.

Speaking of digital tools, keep your business financially stable through a business loan calculator program. We’ll talk more about this later on, so keep its significance in mind for now.

How Important is Digital Marketing Tools for Real Estate Advertising? 

Digital Tools

Many real estate agents in Costa Rica use a free system such as to create a website. However, to sell a property in Costa Rica and market this property worldwide on different platforms, a real estate company needs more than that.

For example, if you search for Costa Rica real estate on Google, you’ll find 142,000,000 results. A good agency incorporates all kinds of tools into the marketing process; here are a few examples:

  • Website Builder such as WordPress
  • Seo plugins such as Yoast
  • Email Automation such as Pipedrive
  • A spelling, grammar, punctuation, clarity, and engagement platform such as Grammarly 
  • Newsletter marketing platforms such as Mailchimp

Role of Digital Marketing Strategies

The central role of digital marketing strategies in real estate companies revolves around being a mediator between the seller and the buyer. It allows the seller, and the realtor, to have a bespoke platform, either physical or digital, to connect with the market. Consequently, it’s also the key to constantly generating leads and sales.

Here are some more things that a marketing strategy does for our real estate network:

  • Helps deliver an engaging and motivating sales message to buyers
  • Constantly gives way to new and innovative advertisement methods
  • Widens the reach of real estate ads
  • Sets a brand distinct from the competition

A great marketing strategy is crucial for offering properties for sale and rent.

How Important is Digital Marketing Tools for Real Estate Advertising? 

Digital Marketing Trends in 2022

These are the top digital marketing trends in real estate for 2022, for which all the above tools exist:

Social Media Marketing

Our Multiple Listing Service (MLS) executes social media marketing on building a different image through Social Networking Services like Facebook, Twitter, Instagram, LinkedIn, YouTube, and others. Paid ad promotions are also essential. This strategy ensures a broad reach for the brand’s products and services.

Email Marketing

We connect our brand with the market through automated yet personalized emails. Email marketing is an excellent strategy for following up with the buyer’s purchasing decisions and eventually converting a lead into a sale.

Blog Marketing

Blog marketing involves publishing real estate-related write-ups on the internet. Our brand aims to inform and promote relevant services to the target market without directly reaching out to them.

Blogging allows us to connect with buyers who ask questions on Google and find our blogs to answer those questions. In addition, our website offers over 650 articles on Costa Rica real estate, living in Costa Rica, and diverse but related topics.


Are you selling your property in Costa Rica? Are you looking for professional assistance to reach your goal?

The American European Real Estate Network is the leading MLS with properties for sale and rent from coast to coast. Talk to us; our affiliate agencies are the best equipped to sell your property at the best price under any circumstances. Contact us now!

Feel free to leave your comments on this blog. If you like this article, please feel free to share it on your social media.

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While we’re at it, I DO want to remind our readers that we appreciate any referrals you can send us. Finally, please remember the American-European real estate Group’s agents when you refer a friend to a real estate agent. Because we DO appreciate your business.

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Ivo Henfling

Your West-side of San Jose real estate agent, covering Escazu and Santa Ana, Rohrmoser and Ciudad Colon. If you are looking to buy a home in Costa Rica or invest in a condo anywhere in the Central Valley or looking for any property for sale in Escazu or Santa Ana, you need to contact Costa Rica real estate agent Ivo Henfling. Ivo has been selling Costa Rica real estate on the westside of San Jose, in the locations of Rohrmoser, Sabana, Escazu, Santa Ana and Ciudad Colon for over 20 years and can show you hundreds of happy buyers of real estate in Escazu and those other areas. For Ivo, a deal is not a good one unless both buyer and seller are happy.

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