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How We Use Social Media Marketing to Sell Your Property

Estimated Reading Time: 6 Minutes

How We Use Social Media Marketing to Sell Your Property

Social media marketing allows us to create a dynamic online presence and establish a dialogue with an unusually wide audience. Social media is one of the best platforms to connect with people all over the world and market your property. Its market base sprawls into billions of users globally.

To operate in social media marketing, we focus on specific elements that will sell your property. The millennials or Gen Y is the target group for social media marketing. The Silent Generation and the Baby Boomer target groups need a different kind of marketing.

Therefore, when we market properties or even businesses in Costa Rica on social media, we’re targeting millennials. It’s mostly millennials who resort to social media in their search of a residential, commercial, or vacation property.

Individuals use social media to stay in touch with family and friends. Professionals use it for networking and career opportunities. Businesses use it to market their products and brands. For example, Instant Loan shows how to start a small business and grow it with social media marketing.

You know your property best

In our business, it’s important to receive knowledgeable input on each property we advertise. Although we specialize in assisting buyers and sellers, we really don’t know the specifics of your property. You know them best. Often, those specifics are the details that interest buyers, the reason for this article. We hope to receive your two cents in marketing your property with the best possible materials and techniques. We learned that’s the best way to perform best with our social media marketing.

How We Use Social Media Marketing to Sell Your Property

Some of our affiliate agents only have exclusive listing agreements and others don’t. Marketing materials used to depend a lot on this. There are quite a few misconceptions about this. Let’s have a good look at the details we need to spend extra attention to:

We create high-quality content

High-quality content is essential to help us stand out on social media. We publish a weekly newsletter to thousands of subscribers. Our newsletters carry expert advice on real estate and living in Costa Rica topics. These topics score high on Google, which is how our clients find our articles when looking for information there. Hundreds of different keywords assist in getting real estate buyers to our website where many stay to look for a property.

Once published, these articles are used for social media marketing and often shared by others.

How We Use Social Media Marketing to Sell Your Property

Quality photos and videos

If written words tell one story, we want to bolster that story with a more active element that would say more. That is exactly what pictures and videos do.

To grab a larger share of the social media market, we need to focus more on high-quality photos. Of course, we won’t go for anything less than the most appealing parts of your property. Such areas of your building show the best of the interior designer’s touch, beautiful mosaic, aesthetical gardens, pools, etc. These add value to our posts, hence attracting potential clients.

Keep in mind the choice of signing an exclusive listing agreement with only one agent or not.  If you do, the exclusive agent should take care of the photography. But if you don’t, you may want to hire a photographer’s services or purchase a quality camera. Then you can hand out quality material instead of allowing agents to use bad quality materials.

The Use of Hashtags

People who are interested in our content might want to follow us for more information. To be accessible to as many as possible, we use real estate hashtags. For instance, platforms like Instagram allow us to incorporate as many hashtags as we want.

If we are promoting your luxury home in Dominical, we will use something like #DominicalLuxuryHomes. Platforms like Twitter, etc., limit the number of hashtags we can add to social media content. In that case, we use generic hashtags that pertain to real estate properties such as #homesforsale and #realestate.

How We Use Social Media Marketing to Sell Your Property

Our social media goals

We create a simple and straightforward goal. To maximize your venture’s success, we connect with our contacts on each platform. Several platforms exist. They include:


Facebook has 1.69 billion users in 2020. This platform offers room for real estate ventures on the Facebook business page. We own, besides our own page,  several business pages and we also manage several Facebook groups, such as North Americans Living in Costa Rica and Costa Rica living.


This is a network platform for professionals from all over the world. We use it to post our weekly blogs. Linkedin has 260 million active users, 40%


Most real estate agents have their own Instagram account. Photos and video that they capture function best here.


Once a property is listed it is automatically tweeted on our Twitter account, one of 321 million users.


Potential property buyers love property videos. YouTube is an incredible opportunity to show your property to 2 billion logged-in users. A video allows them to see details of a property that cannot be seen in photos. Buyers love drone videos that show the neighborhood, the location, and the shape of a property.


This social media platform, with 335 million users in 2020, is still an important media for showing the best properties for sale.

Are you selling your property in Costa Rica and would like to take advantage of our social media marketing? Then contact us now.

Feel free to leave your comments on this blog. If you like this article, please feel free to share it on your social media.

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While we’re at it, I DO want to remind our readers that we appreciate any referrals you can send us. Finally, please remember the American-European real estate Group’s agents when you refer a friend to a real estate agent. Because we DO appreciate your business.

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Ivo Henfling

Your West-side of San Jose real estate agent, covering Escazu and Santa Ana, Rohrmoser and Ciudad Colon. If you are looking to buy a home in Costa Rica or invest in a condo anywhere in the Central Valley or looking for any property for sale in Escazu or Santa Ana, you need to contact Costa Rica real estate agent Ivo Henfling. Ivo has been selling Costa Rica real estate on the westside of San Jose, in the locations of Rohrmoser, Sabana, Escazu, Santa Ana and Ciudad Colon for over 20 years and can show you hundreds of happy buyers of real estate in Escazu and those other areas. For Ivo, a deal is not a good one unless both buyer and seller are happy.

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